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A universal reference in the use of sport as an educational and social integration tool

Supporting the social participation of Real Madrid through the Real Madrid Foundation, defining instruments for managing cooperation and improving social tools and environmental sustainability.

Through sport, we work to find new ways to manage donations, collaborations and campaigns to face the risks of social exclusion related to childhood by promoting entrepreneurship.
In the social sphere, the club also aims to apply innovation to the activities carried out by the Real Madrid Foundation by developing experiences to promote culture and sports coexistence with educational and recreational purposes, helping young people to receive sports education in values, nutritional contribution, health care and schooling, improving their individual and social development through values that consolidate integral human education.

Marcelo visits a session at the Real Madrid Foundation Campus Experience.

We run programmes in social sports schools for the integration of football and basketball, with a focus on adapted sports for people with different abilities, as well as initiatives to improve sociability in centres for minors and vulnerable groups such as immigrant minors, young victims of domestic violence, and care of minors in hospitals. We participate in the training of adults, developing programmes for the homeless, the elderly and the unemployed, as well as in prisons for inmates.
Our objective is to advance in the digital conversion and the use of virtual tools to guarantee the sustainability of all the lines of attention to vulnerable groups, both in and out of Spain. We aim to multiply the efforts that allow collaboration with the main NGOs to develop initiatives that promote solidarity to favour education, integration and cooperation for the development of children and youth.